Evidence of Impact: What to Measure and Why
Training earns its keep when it changes behavior and outcomes. Track decision quality, retry patterns, time-on-node, and recovery from missteps. Correlate simulation scores with call analysis, win rates, cycle length, and average discount. Report insights by persona, segment, and deal size. Share compelling before-and-after anecdotes to humanize the data and invite discussion. Evidence fuels budget confidence and focuses coaching where it matters most.